I've spent the last 10 years in healthcare advertising, combining thoughtful design with strategic thinking. This approach has allowed me to adapt to diverse therapeutic areas and empathize with clients. I understand that making meaningful connections is critical in changing human behaviour. Beyond just visuals, I understand that effective design must marry closely with a well-crafted message to make the audience stop in their tracks.
The work in my professional life is directly influenced by hobbies in my personal life. I believe inspiration comes from unexpected places, like during a 10-day motorcycle road trip across Canada's east coast.
What keeps me motivated is my daily mission to make a difference and challenge traditional attitudes. If my work improves one person's life, then it was all worth it.